Dofollow Link

A dofollow link is a standard hyperlink that passes SEO authority (link equity or 'link juice') from the source page to the destination page. Dofollow links are the default link type and are essential for SEO because they help Google determine page authority and rankings.

Dofollow vs Nofollow

The distinction

• Dofollow links pass PageRank and authority (default behavior)
• Nofollow links include rel='nofollow' attribute telling search engines not to pass authority No visible difference to users—the distinction is in the HTML code.

Why Dofollow Links Matter

For financial services SEO

• Dofollow backlinks improve your rankings
• They signal trust and authority to Google
• Quality dofollow links are primary ranking factor
• Internal dofollow links distribute authority across your site

When Links Are Nofollow

Links are typically nofollow on

• User-generated content (blog comments, forums)
• Paid/sponsored content (required by Google)
• Untrusted or unvetted links
• Social media platforms (most social links are nofollow)

Building Dofollow Backlinks

Earn valuable dofollow links through

• Creating linkable content
• Getting featured in publications
• Contributing expert quotes
• Guest posting on reputable sites
• Building industry relationships
• Creating original research

Checking Link Type

Verify link type by

• Inspecting HTML code
• Using browser extensions
• SEO tools (Ahrefs, SEMrush) show dofollow/nofollow in backlink analysis While dofollow links are more valuable for SEO, natural link profiles include mix of both. Focus on earning quality dofollow links from authoritative, relevant websites.

Examples

• A financial planner earning dofollow backlink from major financial planning publication citing their research
• An RIA's guest post on respected industry blog including dofollow author bio link passing authority
• A wealth manager reviewing backlink profile showing 70% dofollow links from quality sources, 30% nofollow from social and comments