Favicon

A favicon (short for 'favorite icon') is the small 16x16 or 32x32 pixel icon that appears in browser tabs, bookmarks, browser history, and address bars. While tiny, favicons contribute to brand recognition and professional appearance.

Why Favicons Matter

Favicons help with

• Brand recognition when multiple tabs are open
• Professional appearance
• Bookmark identification
• Mobile home screen icons (when saved)
• Visual differentiation from other tabs

What Makes a Good Favicon

Effective favicons

• Are simple and recognizable at tiny sizes
• Use 1-2 colors
• Relate to your brand (logo, monogram, symbol)
• Work on both light and dark backgrounds
• Are instantly identifiable
• Remain clear when scaled down

Common Favicon Options

Financial advisors typically use

• Company initials or monogram
• Simplified version of logo
• Logo symbol without text
• Stylized icon representing financial services

Technical Requirements

• Standard size: 16x16, 32x32, or scalable SVG
• File format: .ico, .png, or .svg
• Must be uploaded to website root or linked in header
• Should include multiple sizes for different uses
• Mobile home screen may require larger sizes (180x180 for iOS) Missing or default favicons make websites appear unfinished or unprofessional. A custom favicon is a small detail that contributes to overall brand professionalism.

Examples

• A financial planner using their company initials 'SM' in their brand colors as favicon, making their site instantly recognizable in browser tabs
• An RIA creating a simplified icon version of their logo (removing text) that remains clear and recognizable at 16x16 pixels
• A wealth manager ensuring their favicon works in both light and dark browser themes by using high-contrast design