Footer (Website)

The website footer is the bottom section that appears consistently across all pages of your site. While often overlooked, footers serve important navigation, SEO, and conversion functions.

What to Include in Footers

Effective financial advisor footers include

• Complete contact information
• Office locations and hours
• Navigation links to key pages
• Service offerings links
• Resource or blog links
• Social media icons
• Privacy policy and terms
• Required compliance disclosures
• Awards or credentials
• Newsletter signup
• Accessibility statement

Footer SEO Value

Footers provide SEO benefits through

• Internal linking to important pages
• Keyword-rich anchor text in footer links
• Consistent site-wide navigation signals
• Local SEO elements (address, phone, hours)
• Schema markup opportunities

Best Practices

• Keep footers organized with clear sections
• Use columns for scannable layout
• Include secondary CTAs (newsletter signup)
• Ensure mobile responsiveness
• Update copyright year annually
• Test all links regularly
• Include required regulatory disclosures
• Use descriptive link text, not 'click here'

Compliance Considerations

Financial services footers must include

• Required disclosures and disclaimers
• Regulatory designations
• ADV Part 2 link (for RIAs)
• FINRA/SIPC member information (if applicable)
• Privacy policy complying with regulations The footer is often the last element prospects see before leaving—make it work for conversion and navigation.

Examples

• A financial planner including newsletter signup in footer on every page, generating 200+ new subscribers monthly from footer conversions alone
• An RIA organizing footer into Services, Resources, Company, and Contact sections with clear hierarchy and comprehensive internal linking
• A wealth manager including all required compliance disclosures in footer while maintaining clean, professional design